Products Chasing Customers

Most products chase customers.

This is one of the reasons I don’t like Product Market Fit and prefer Customer Product Fit. I write about Customer Product Fit in my book The Founder’s Manual. Markets don’t buy products, customers do. If you create a product for market fit, you will likely end up chasing customers as a result.

Product teams create products that chase customers because they are creating these products in a vacuum without constant, intimate involvement with customers. Product teams that create products based mostly on what they know about a…