Don’t get off the bike

I have a friend who is an avid cyclist. The kind of avid that will ride 100+ miles in a day. I asked him how he can ride for over 100 miles in a day. He had a quick and concise response…“Don’t get off the bike.”

He said that avid cyclists have this mentality. If you don’t get off the bike you can ride for a long time/distance. It is a great metaphor for many other endeavors that require persistence.

So how does not getting off a bike to ride long distances relate to professional service firm growth? Marketing activities and content.