Community for All

  • Invite: Invite people to engage with you in meaningful ways. You can invite people to sign-up for your newsletter and to engage with you on social media, but people know these are pretty self-serving invitations that benefit you way more than they do the people you are inviting to engage. You can do the aforementioned, but also make sure you are inviting them to high-value, selfless things like roundtables you are conducting with their industry peers, or if you sponsor an event and have an extra ticket offer it to someone you would like to be part of your community, or if you become aware of a speaking opportunity you know someone would be great for, then nominate them. Start inviting people to engage with you around mutual high-value activities and you will start to see community in action.
  • Content: Content can be low-value or high-value just like anything else, but one way for you to produce high-value content and to leverage to help build community is to coauthor content with members of or people you would like to be part of your community. Everyone wants to be a thought leader and to have their name associated to great content. You can offer people a chance to be part of a great piece of content.
  • Just Because: We’ve lost the art of doing selfless things for others. Nothing builds relationships more than doing something for another person just because you were thinking about them and care about them. Communities are essentially individual relationships that get sewn together to be part of the same fabric. Relationships are at the center of creating and cultivating a community. If you aren’t good at and don’t get good at building relationships, you aren’t likely going to be able to build a community around your company. Start small by doing some intentional acts of kindness for people and watch how that begins to catalyze into a community.

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Ryan Frederick

Ryan Frederick

product & company builder | technologist | speaker | author