Competing is InevitableYou can’t escape competing — eventually. The goal is to compete on terms you set and have others chase you.2d ago2d ago
Today’s (and Tomorrow’s) Currency Is Attention.Historically, the belief has been that execution is more important than ideas. This was true because coming up with an idea is easy, and…Apr 17Apr 17
Feature or Product or Company?One of the most critical distinctions founders and business leaders need to make early on is understanding whether they’re building a…Apr 16Apr 16
What do we mean by AI?When organizations consider implementing AI, they often focus solely on models, tools, and prompt engineering. However, from an…Apr 15Apr 15
Uncommon Go To Market isn’t just about marketing or sales. It’s about everything.The Anduril Industries recruiting campaign is a fantastic example of being Uncommon with go-to-market for recruiting. When you are…Apr 15Apr 15
Jumbotron AppealWhy people get on the jumbotron at an event are clues to being Uncommon with go-to-market.Apr 14Apr 14
Unlikely Until UnstoppableAnything of consequence initially seems unlikely, if not impossible, to accomplish until it isn’t. The most challenging part is that the…Apr 11Apr 11
Fundamental Principles of Being Uncommon with Go-To-MarketThere are building blocks to being Uncommon.Apr 9Apr 9
The Sales Funnel is Now More Like a MazeWe want things to be predictable and manageable. We need them to be for our peace of mind. The sales funnel concept is an artifact of this…Apr 4Apr 4
Why Are Metro Areas Competing to Be AI Hubs?As I have been traveling this spring it is clear that every metro area is competing to lay it’s claim to being an AI hub. Like most things…Apr 4Apr 4
